2020
VASOL, a name that is inspired by combining the words ‘Vagina’ and ‘Solution,’ is a feminine hygiene product created for women to use during their period. As the name suggests, Vasol is carefully formulated with ingredients that preserve vaginal health.
In Korea, most feminine care brands were characterized by embarrassing names, outdated designs, and discreet marketing, which created a strong perception that these products were primarily for older women. Therefore, there was a need for professional yet youthful branding that specifically targeted the millennial generation.
Under the "Orange Innovation" concept, I developed a packaging system inspired by modern pharmaceutical design. The primary color scheme featured orange, symbolizing the optimal vaginal pH level of 5.5, while the visual identity was reinforced through a prescription-inspired layout system.
Mood Board
Currently sold in both online and offline stores across Korea and the United States, Inner Balancing Foaming Wash has earned the trust of 400,000 women and was awarded the 2024 Consumer's Choice W Care Category Grand Prize.
■ Credit
- Creative Director: Jeyoun Lee
- Director: Bobae Kim
- Strategist: Yeri Hong
- Lead Designer: Hyuna Nam
- Designer: Eunyoo Moon
- Translation Assistance: Grace Lee
■ Photo is property of August Lab.
■ Used for portfolio demonstration purposes only.
■ To adapt the work for my portfolio, I refined certain design elements and improved the presentation format to better illustrate my creative process.