I aspire to be a visionary,
driving sustainable growth
through a long-term strategy.
I'm a multifaceted designer with 7+ years of experience in South Korea and the U.S.,
blending visual and business design to create both aesthetic and strategic solutions.
My work spans beauty, retail, and community sectors,
reflecting my commitment to design’s impact at every level.
Each project in my portfolio follows a design-thinking approach
—starting with visual narratives, deepening through brand substance,
and anchoring solutions in business values.
My international experience has reinforced the power of cross-cultural insight,
collaboration, and strategic creativity in driving meaningful design.
SCAD
May 2025 - Present
Remote
- Localized institutional content for the Korean market, boosting engagement by 30% across translated assets
- Conducted market research and competitor analysis, identifying opportunities that informed SCAD’s positioning in Korea
- Built and documented translation guidelines, reducing content inconsistencies by 40% across all Korean-language materials
BBUREE
Jun 2024 - Present
Los Angeles, CA
- Directed brand strategy and launched the first product from concept to market in 6 months
- Developed a brand narrative infused with Korean heritage, strengthening emotional connection
- Designed website content and user framework, building a scalable design system to improve customer experience
- Forged partnerships with manufacturers and lifestyle collaborators, boosting brand presence in 200+ new audiences
SOMISOMI Franchise Inc.
Feb 2021 - Jun 2023
Los Angeles, CA
- Designed cohesive visual systems for 10+ store launches, increasing brand consistency scores
- Orchestrated HQ rebranding by managing vendor coordination and visual implementations
- Produced annual merchandise for 200+ employees, facilitating cross-border production with Korean and U.S. vendors
- Created brand website assets and collaborated cross-functionally with engineers on UX for the online ordering platform
ARTREEZ
Mar 2021 - May 2021
Seoul, South Korea
-
Developed mobile and web layout guidelines to improve user experience and visual consistency as part of the Pikicast platform refresh
- Designed UI assets, character illustrations, and social media templates, ensuring a cohesive brand identity across 5+ newly launched content channels
- Led visual storytelling efforts, strengthening brand engagement through compelling graphics and optimized content presentation
EGGPLANT FACTORY
Jul 2017 - Feb 2021
Seoul, South Korea
- Delivered cohesive branding solution by delivering visual systems for 12 clients across retail and lifestyle sectors
- Oversaw licensed product collaborations, ensuring compliance and visual alignment with global IPs
- Created community-focused brand assets to enhance customer experience and engagement
DESIGN ZINI
May 2015 - Dec 2021
Seoul, South Korea
- Designed title and key visuals for the Reebok Fit Fest at Jamsil Olympic Stadium, attracting 3.5K attendees
- Designed editorial layouts for the National Assembly’s publications, contributing to 5 official reports over six months
- Developed promotional materials for Seoul City public health campaign, supporting city-wide fitness initiatives
The De Sole School of Business Innovation
Creative Business Leadership, M.A.
Aug 2025
College of Art&Design
Visual Design, B.F.A.
2012-2017