2018
Bookster is a specialized childeren’s bookstore catering to young readers aged 5 to 13. The name “Bookster” is a combination of “Book” and “Youngster” representing cool kids who appreciate and enjoy the world of books. The concept behind Bookster revolves around a fictional story where the protogonist is a giant living in the Forest of Knowledge, carrying a curious little kid on its shoulders, who explores the world through the power of books.
The client sought to create a multifunctional cultural space, moving beyond the traditional concept of a children's bookstore, where children's intellectual exploration and parents' social engagement could coexist. Our team decided to structure the space through storytelling to bring this vision to life.
I designed a symbolic logo that directly represents the "Forest of Knowledge" where a giant resides, visually reinforcing the narrative. To expand the storytelling through imagery, we created custom illustrations that further immerse visitors in the concept. Additionally, royal blue was chosen as the primary brand color, ensuring a bold and memorable visual identity.
The planned storytelling concept evolved into a large-scale project, extending to the bookstore’s interior and façade design. The space garnered significant attention from the local community, establishing itself as a notable cultural destination.
However, despite its strong initial impact, the bookstore closed within two years of its launch due to a failure in sustaining the original strategic vision in its operations. This project became a valuable lesson for me, demonstrating that even the most well-structured concepts and designs can falter without solid operational execution.
■ Credit
- Creative Director: Jeyoun Lee
- Director: Bobae Kim
- Lead Designer: Hyuna Nam
■ To adapt the work for my portfolio, I refined certain design elements and improved the presentation format to better illustrate my creative process.