10 Reebok Fit Fest — Hyuna Nam Folio

(10)

Campaign & Event Design

Public - Sport

2015

Reebok Fit Fest 2015 was a large-scale fitness festival at Jamsil Olympic Stadium in Seoul, combining mass workout experiences, brand activations, and live performances. Designed as a flagship experiential marketing event for Reebok Korea, it invited thousands of participants to engage with the brand through movement, community, and live interaction.

What design challenge did the event present?
The challenge was to create a unified visual language capable of expressing Reebok’s high-energy brand identity across diverse touchpoints—ranging from promotional materials to large-scale environmental graphics—while maintaining clarity and navigability within a complex stadium environment.

What was my role in the project?
I designed the key visual and core event graphics, including posters, banners, and digital applications. Working closely with the operations team, I extended the visual identity into environmental graphics and on-site signage, ensuring consistency across both marketing and physical spatial experiences.

What impact did the design achieve?The cohesive graphic system was applied across multiple event zones and large-format installations throughout Jamsil Olympic Stadium, supporting wayfinding and reinforcing brand presence for an audience of 3,500+ attendees. The visual system helped create an immersive and energetic environment, demonstrating how consistent graphic language can shape audience movement, engagement, and overall event experience.

■ Client: All That Sports, Korea

■ Credit
- Creative Director: Heejin Park
- Lead Designer: Hyuna Nam

■ This Project was created during my tenure at Design ZINI for All That Sports.

■ Used for portfolio demonstration purposes only.